{
  "title": "画中食脉",
  "subtitle": "吴越古画美食文化专题",
  "slogan": "一卷古画藏烟火，七千年食脉润吴越",
  "sub_slogan": "一图导航尝百味，一器一馆皆可寻",
  "description": "依托中国历代古画为载体，串联吴越7000年饮食演变脉络，将江南美食、古画美学、地域历史、人文精神、民俗非遗深度绑定。",
  "version": "V3 · 器以载食＋食源地标引流＋创造性转化",

  "color_system": {
    "base": ["宣纸米白 #F5F0E8", "浅墨灰 #D8D0C4"],
    "primary": ["青瓷青 #7BA8A4", "江南竹绿 #6B8E5A", "浅赭石 #C4A265"],
    "accent": ["青铜锈绿 #4A7C59", "陶土赭 #A0522D", "秘色青 #5B8A8A"],
    "highlight": "篆刻朱砂红 #C84032"
  },

  "timeline": [
    {
      "id": 1,
      "era": "远古",
      "period": "公元前5000年—前3000年",
      "title": "稻火初燃·烟火滥觞",
      "icon": "🏺",
      "color": "#8B6914",
      "foods": ["稻米", "烤鱼", "野果", "陶釜煮粥"],
      "vessels": ["河姆渡夹砂陶釜", "良渚黑陶豆", "漆木碗"],
      "landmarks": ["河姆渡遗址博物馆", "良渚博物院"],
      "description": "河姆渡先民最早驯化水稻，陶釜炊烟开启江南稻作饮食文明；良渚黑陶漆器见证史前饮食礼制萌芽。",
      "culture": "稻作农耕、舟楫出行、临水聚居，奠定吴越饮食「亲水、耕读、务实」的原始底色。"
    },
    {
      "id": 2,
      "era": "春秋",
      "period": "公元前770年—前476年",
      "title": "风骨食俗·钟鸣鼎食",
      "icon": "⚔️",
      "color": "#C84032",
      "foods": ["杂粮主食", "水乡渔鲜", "军粮简食"],
      "vessels": ["吴越青铜鼎", "簋", "豆", "盉", "盘", "匜", "鉴"],
      "landmarks": ["绍兴博物馆", "浙江省博物馆"],
      "description": "卧薪尝胆的饮食风骨，简约务实、坚韧求生。青铜鼎簋礼乐食制，分餐而食、依礼举箸，奠定江南食礼根基。",
      "culture": "隐忍坚守、自强不息，塑造吴越饮食质朴坚韧的底层特质。"
    },
    {
      "id": 3,
      "era": "五代",
      "period": "公元907年—978年",
      "title": "宫廷食韵·秘色瓷宴",
      "icon": "🏯",
      "color": "#2E8B57",
      "foods": ["宫廷糕点", "精致米食", "水利滋养的丰饶物产"],
      "vessels": ["上林湖越窑秘色瓷碗", "秘色瓷盘", "秘色瓷盏", "秘色瓷执壶"],
      "landmarks": ["上林湖越窑国家考古遗址公园", "上林湖越窑青瓷博物馆"],
      "description": "吴越国保境安民、物产富庶，诞生最早的江南制式糕点。上林湖越窑「夺得千峰翠色来」，秘色瓷为吴越青瓷美学巅峰。",
      "culture": "市井饮食初步繁荣，对应杭州核心点位。"
    },
    {
      "id": 4,
      "era": "宋明",
      "period": "公元960年—1644年",
      "title": "文人食学·食以载道",
      "icon": "📜",
      "color": "#4A3728",
      "foods": ["清雅湖鲜", "茶点宴食", "文人私宴", "龙井茶"],
      "vessels": ["龙泉青瓷", "南宋官窑", "建盏盏托", "宜兴紫砂壶"],
      "landmarks": ["龙泉青瓷博物馆", "杭州南宋官窑博物馆", "宜兴陶瓷博物馆"],
      "description": "宋画美学赋能饮食，南孔儒家清雅饮食观、阳明务实生活理念融入日常。吴越饮食从饱腹升级为「食以载道」。",
      "culture": "对应衢州、绍兴点位。饮食与曲艺、园林、民俗深度融合。"
    },
    {
      "id": 5,
      "era": "明清至今",
      "period": "公元1368年至今",
      "title": "美学成型·当代新生",
      "icon": "🎨",
      "color": "#6B4226",
      "foods": ["定型江南小吃", "特色茶食", "非遗美食", "定胜糕", "西湖醋鱼"],
      "vessels": ["青花瓷", "粉彩", "竹木漆器", "紫砂壶", "漆食盒"],
      "landmarks": ["中国茶叶博物馆", "湖州/绍兴非遗工坊", "楼外楼", "知味观"],
      "description": "饮食与曲艺、园林、民俗深度融合，形成独一无二的江南饮食美学。当代实现美食非遗活化、文旅文创融合。",
      "culture": "全域点位点亮，从「展示」升维为「产品＋流量＋品牌」三位一体的文化引擎。"
    }
  ],

  "food_cards": [
    {
      "id": "f1",
      "name": "西湖醋鱼",
      "era": "宋",
      "era_id": 4,
      "description": "南宋临安名菜，以草鱼或鳜鱼为主料，醋溜汁浇，酸甜鲜嫩，是江南文人饮食美学的代表。",
      "painting_ref": "宋·刘松年《酒楼图》",
      "artwork_id": 616,
      "landmark": "楼外楼",
      "landmark_city": "杭州·西湖",
      "landmark_id": 1,
      "tags": ["老字号", "宋韵"]
    },
    {
      "id": "f2",
      "name": "定胜糕",
      "era": "南宋",
      "era_id": 4,
      "description": "源自吴越历史典故，承载坚韧奋进、家国安泰、保境安民的吴越核心精神。米粉蒸制，豆沙馅心，色如定胜。",
      "painting_ref": "南宋《岁朝图》",
      "artwork_id": 16348,
      "landmark": "知味观",
      "landmark_city": "杭州",
      "landmark_id": 2,
      "tags": ["国潮", "非遗"]
    },
    {
      "id": "f3",
      "name": "龙井茶",
      "era": "宋明",
      "era_id": 4,
      "description": "西湖龙井，中国十大名茶之首。色绿、香郁、味甘、形美，是江南文人茶席的灵魂。",
      "painting_ref": "明·文徵明《惠山茶会图》",
      "artwork_id": 99974,
      "landmark": "中国茶叶博物馆",
      "landmark_city": "杭州",
      "landmark_id": 18,
      "tags": ["茶道", "文人"]
    },
    {
      "id": "f4",
      "name": "东坡肉",
      "era": "宋",
      "era_id": 4,
      "description": "苏轼任杭州知州时所创，慢火炖煮，酥烂入味，是宋代文人饮食与市井烟火交融的经典。",
      "painting_ref": "宋·李嵩《服玩图》",
      "artwork_id": 616,
      "landmark": "楼外楼",
      "landmark_city": "杭州·西湖",
      "landmark_id": 1,
      "tags": ["文人菜", "宋韵"]
    },
    {
      "id": "f5",
      "name": "河姆渡稻米饭",
      "era": "远古",
      "era_id": 1,
      "description": "七千年前先民最早驯化水稻，陶釜煮稻米，开启江南稻作饮食文明。",
      "painting_ref": "河姆渡遗址出土碳化稻谷",
      "artwork_id": 233040,
      "landmark": "河姆渡遗址博物馆",
      "landmark_city": "余姚",
      "landmark_id": 10,
      "tags": ["文明源头"]
    },
    {
      "id": "f6",
      "name": "水乡蟹粉河鲜",
      "era": "明清",
      "era_id": 5,
      "description": "太湖、绍兴水乡特产，蟹粉鱼鲜，清蒸白灼，尽显江南水乡物产丰饶。",
      "painting_ref": "清·恽寿平《花卉水族图》",
      "artwork_id": 159449,
      "landmark": "太湖/绍兴水乡河鲜名店",
      "landmark_city": "太湖/绍兴",
      "landmark_id": 9,
      "tags": ["水乡", "时令"]
    }
  ],

  "vessel_cards": [
    {
      "id": "v1",
      "name": "河姆渡夹砂陶釜",
      "era": "远古",
      "era_id": 1,
      "material": "夹砂红陶",
      "description": "炊煮之器，开启江南稻作饮食文明。粗粝肌理，见证七千年烟火源头。",
      "aesthetic": "粗粝肌理·质朴",
      "artwork_id": 233040,
      "museum": "河姆渡遗址博物馆",
      "museum_city": "余姚",
      "landmark_id": 10
    },
    {
      "id": "v2",
      "name": "良渚黑陶豆",
      "era": "远古",
      "era_id": 1,
      "material": "黑陶",
      "description": "高柄食器，漆黑色泽，史前礼器巅峰。",
      "aesthetic": "漆黑沉光·礼制",
      "artwork_id": 206181,
      "museum": "良渚博物院",
      "museum_city": "杭州·余杭",
      "landmark_id": 11
    },
    {
      "id": "v3",
      "name": "吴越青铜鼎",
      "era": "春秋",
      "era_id": 2,
      "material": "青铜",
      "description": "礼乐食器，钟鸣鼎食。斑驳锈色与云雷纹，承载分餐食礼。",
      "aesthetic": "斑驳锈绿·礼乐",
      "artwork_id": 240661,
      "museum": "绍兴博物馆",
      "museum_city": "绍兴",
      "landmark_id": 13
    },
    {
      "id": "v4",
      "name": "上林湖越窑秘色瓷碗",
      "era": "五代",
      "era_id": 3,
      "material": "秘色瓷",
      "description": "「夺得千峰翠色来」，进贡宫廷的类冰似玉之器，吴越青瓷美学巅峰。",
      "aesthetic": "秘色青翠·宫廷",
      "artwork_id": 233826,
      "museum": "上林湖越窑青瓷博物馆",
      "museum_city": "慈溪",
      "landmark_id": 15
    },
    {
      "id": "v5",
      "name": "龙泉青瓷梅子青碗",
      "era": "宋",
      "era_id": 4,
      "material": "龙泉青瓷",
      "description": "梅子青釉色，温润如玉，是宋代江南青瓷的巅峰之作。",
      "aesthetic": "梅子青·温润",
      "artwork_id": 233826,
      "museum": "龙泉青瓷博物馆",
      "museum_city": "龙泉",
      "landmark_id": 16
    },
    {
      "id": "v6",
      "name": "南宋官窑盏托",
      "era": "宋",
      "era_id": 4,
      "material": "官窑青瓷",
      "description": "皇家御用，开片纹理，冰裂纹路是宋代美学极致。",
      "aesthetic": "冰裂开片·皇家",
      "artwork_id": 149,
      "museum": "杭州南宋官窑博物馆",
      "museum_city": "杭州",
      "landmark_id": 17
    },
    {
      "id": "v7",
      "name": "宜兴紫砂壶",
      "era": "明",
      "era_id": 4,
      "material": "紫砂",
      "description": "「器为茶之父」，温润包浆，文人茶席必备。",
      "aesthetic": "温润包浆·文人",
      "artwork_id": 75,
      "museum": "宜兴陶瓷博物馆",
      "museum_city": "宜兴",
      "landmark_id": 19
    },
    {
      "id": "v8",
      "name": "建盏兔毫盏",
      "era": "宋",
      "era_id": 4,
      "material": "建窑黑瓷",
      "description": "兔毫纹理，斗茶利器，宋人点茶的绝佳伴侣。",
      "aesthetic": "兔毫丝纹·斗茶",
      "artwork_id": 2554,
      "museum": "中国茶叶博物馆",
      "museum_city": "杭州",
      "landmark_id": 18
    }
  ],

  "landmarks": [
    {
      "id": 1,
      "name": "楼外楼",
      "city": "杭州·西湖",
      "type": "老字号餐厅",
      "related": "西湖醋鱼、东坡肉",
      "channels": "大众点评/美团、官方公众号、妙物餐饮商户",
      "actions": "订座、团购套餐、领券、导航",
      "landing": "点评/美团商户页跳转；妙物点餐小程序；一键地图导航",
      "priority": "高",
      "note": "百年名店，客流大，优先签合作",
      "lat": 30.2590,
      "lng": 120.1485
    },
    {
      "id": 2,
      "name": "知味观",
      "city": "杭州",
      "type": "老字号/糕点",
      "related": "定胜糕、糕点礼盒",
      "channels": "大众点评/美团、天猫/官方商城、公众号",
      "actions": "订座、伴手礼下单、导航",
      "landing": "商户页跳转＋电商礼盒下单",
      "priority": "高",
      "note": "传统糕点龙头，文创礼盒合作点",
      "lat": 30.2485,
      "lng": 120.1680
    },
    {
      "id": 3,
      "name": "采芝斋",
      "city": "杭州",
      "type": "老字号/糕点",
      "related": "定胜糕、糕点",
      "channels": "大众点评/美团、电商",
      "actions": "伴手礼下单、导航",
      "landing": "电商礼盒跳转",
      "priority": "中",
      "lat": 30.2520,
      "lng": 120.1720
    },
    {
      "id": 4,
      "name": "杭州酒家",
      "city": "杭州",
      "type": "老字号餐厅",
      "related": "西湖醋鱼",
      "channels": "大众点评/美团",
      "actions": "订座、团购",
      "landing": "商户页跳转",
      "priority": "中",
      "lat": 30.2550,
      "lng": 120.1650
    },
    {
      "id": 5,
      "name": "湖畔居 / 青藤茶馆",
      "city": "杭州·西湖",
      "type": "茶楼",
      "related": "龙井茶点、茶席",
      "channels": "大众点评/美团、公众号",
      "actions": "订座、茶席预约",
      "landing": "商户页跳转",
      "priority": "中",
      "lat": 30.2510,
      "lng": 120.1490
    },
    {
      "id": 6,
      "name": "龙井村茶肆 / 龙井茶园",
      "city": "杭州·龙井",
      "type": "茶园/茶肆",
      "related": "龙井茶点、采茶研学",
      "channels": "官方公众号、研学平台",
      "actions": "茶园研学预约、导航",
      "landing": "研学预约链接",
      "priority": "中",
      "note": "可做采茶体验引流",
      "lat": 30.2370,
      "lng": 120.1280
    },
    {
      "id": 7,
      "name": "绍兴非遗糕点铺",
      "city": "绍兴",
      "type": "非遗美食店",
      "related": "定胜糕",
      "channels": "大众点评/美团、非遗平台",
      "actions": "到店打卡、买伴手礼",
      "landing": "商户页跳转",
      "priority": "中",
      "note": "非遗标签背书",
      "lat": 30.0010,
      "lng": 120.5820
    },
    {
      "id": 8,
      "name": "湖州茶食铺",
      "city": "湖州",
      "type": "茶食店",
      "related": "龙井茶点、茶食",
      "channels": "大众点评/美团",
      "actions": "到店、导航",
      "landing": "商户页跳转",
      "priority": "低",
      "lat": 30.8720,
      "lng": 120.0940
    },
    {
      "id": 9,
      "name": "太湖/绍兴水乡河鲜名店",
      "city": "太湖/绍兴",
      "type": "水乡餐饮",
      "related": "蟹粉河鲜、水乡小炒",
      "channels": "大众点评/美团",
      "actions": "订座",
      "landing": "商户页跳转",
      "priority": "低",
      "lat": 30.0500,
      "lng": 120.3500
    },
    {
      "id": 10,
      "name": "河姆渡遗址博物馆",
      "city": "余姚",
      "type": "遗址博物馆",
      "related": "河姆渡陶器、稻作文明",
      "channels": "官方公众号、文旅预约平台(浙里办/文旅一卡通)",
      "actions": "购票/预约、导航、文创",
      "landing": "官方预约小程序/链接；文创商店跳转",
      "priority": "高",
      "note": "专题IP核心，研学首发站",
      "lat": 30.0430,
      "lng": 121.0500
    },
    {
      "id": 11,
      "name": "良渚博物院",
      "city": "杭州·余杭",
      "type": "博物馆",
      "related": "良渚黑陶、漆器",
      "channels": "官方公众号、预约平台",
      "actions": "预约、特展、文创",
      "landing": "官方预约链接",
      "priority": "高",
      "note": "世界遗产IP，强关联",
      "lat": 30.4150,
      "lng": 120.0350
    },
    {
      "id": 12,
      "name": "浙江省博物馆",
      "city": "杭州",
      "type": "博物馆",
      "related": "越器、吴越青铜",
      "channels": "官方公众号、浙里办",
      "actions": "预约、特展",
      "landing": "官方预约链接",
      "priority": "中",
      "lat": 30.2530,
      "lng": 120.1480
    },
    {
      "id": 13,
      "name": "绍兴博物馆",
      "city": "绍兴",
      "type": "博物馆",
      "related": "吴越青铜器",
      "channels": "官方公众号、预约平台",
      "actions": "预约、特展",
      "landing": "官方预约链接",
      "priority": "中",
      "note": "青铜「钟鸣鼎食」展陈",
      "lat": 29.9970,
      "lng": 120.5800
    },
    {
      "id": 14,
      "name": "上林湖越窑国家考古遗址公园",
      "city": "慈溪",
      "type": "遗址公园",
      "related": "越窑青瓷",
      "channels": "官方公众号、文旅预约",
      "actions": "预约、参观、导航",
      "landing": "官方预约链接",
      "priority": "高",
      "note": "秘色瓷故乡，体验优先",
      "lat": 30.2100,
      "lng": 121.2800
    },
    {
      "id": 15,
      "name": "上林湖越窑青瓷博物馆",
      "city": "慈溪",
      "type": "博物馆",
      "related": "秘色瓷",
      "channels": "官方公众号、预约平台",
      "actions": "预约、研学(拉坯体验)、文创",
      "landing": "预约＋研学体验链接",
      "priority": "高",
      "note": "可落地「青瓷拉坯研学」",
      "lat": 30.2120,
      "lng": 121.2850
    },
    {
      "id": 16,
      "name": "龙泉青瓷博物馆",
      "city": "龙泉",
      "type": "博物馆",
      "related": "龙泉青瓷",
      "channels": "官方公众号、预约平台",
      "actions": "预约、研学、文创",
      "landing": "预约链接",
      "priority": "中",
      "lat": 28.0750,
      "lng": 119.1400
    },
    {
      "id": 17,
      "name": "杭州南宋官窑博物馆",
      "city": "杭州",
      "type": "博物馆",
      "related": "南宋官窑",
      "channels": "官方公众号、预约平台",
      "actions": "预约、研学、文创",
      "landing": "预约链接",
      "priority": "中",
      "lat": 30.2280,
      "lng": 120.1580
    },
    {
      "id": 18,
      "name": "中国茶叶博物馆",
      "city": "杭州",
      "type": "博物馆",
      "related": "龙井茶、茶器",
      "channels": "官方公众号、预约平台",
      "actions": "预约、茶园研学",
      "landing": "预约链接",
      "priority": "中",
      "note": "茶食主题强关联",
      "lat": 30.2380,
      "lng": 120.1300
    },
    {
      "id": 19,
      "name": "宜兴陶瓷博物馆",
      "city": "宜兴(江苏)",
      "type": "博物馆",
      "related": "紫砂壶",
      "channels": "官方公众号、预约平台",
      "actions": "预约、研学",
      "landing": "预约链接",
      "priority": "低",
      "note": "跨省点位，可作延伸",
      "lat": 31.3400,
      "lng": 119.8200
    },
    {
      "id": 20,
      "name": "湖州/绍兴非遗工坊",
      "city": "湖州/绍兴",
      "type": "非遗工坊",
      "related": "漆器、糕点制作",
      "channels": "非遗平台、研学平台",
      "actions": "体验预约",
      "landing": "体验预约链接",
      "priority": "低",
      "note": "文创/研学转化点",
      "lat": 30.5000,
      "lng": 120.3000
    }
  ],

  "ai_questions": [
    {
      "q": "吴越美食为什么主打清淡雅致？",
      "a": "贴合宋画留白美学、江南水乡气候、儒家清雅理念，形成区别于北方浓墨重彩的饮食文化。"
    },
    {
      "q": "定胜糕的吴越文化寓意是什么？",
      "a": "源自吴越历史典故，承载坚韧奋进、家国安泰、保境安民的吴越核心精神。"
    },
    {
      "q": "古画中的江南宴席有什么特点？",
      "a": "极简雅致、就地取材、食景相融，兼具实用性与文人审美，是吴越天人合一美学的具象体现。"
    },
    {
      "q": "河姆渡人怎么吃饭？",
      "a": "陶釜煮稻米、陶罐储水藏粮，「炊食分器」开启江南稻作饮食文明。"
    },
    {
      "q": "为什么说「钟鸣鼎食」？",
      "a": "吴越青铜鼎、簋是礼乐食制的载体，分餐而食、依礼举箸，奠定江南食礼根基。"
    },
    {
      "q": "秘色瓷为何珍贵？",
      "a": "越窑上林湖「夺得千峰翠色来」，进贡宫廷的「类冰似玉」之器，是吴越青瓷美学的巅峰。"
    },
    {
      "q": "为什么江南茶席离不开紫砂与青瓷？",
      "a": "「器为茶之父、水为茶之母」，龙泉青瓷与宜兴紫砂以器传茶道，承载文人闲适生活。"
    },
    {
      "q": "西湖醋鱼在哪里能吃到正宗的？",
      "a": "杭州楼外楼等西湖名店传承百年，「景区打卡+老字号订座」可一键导航前往。",
      "landmark": "楼外楼"
    },
    {
      "q": "我想看越窑秘色瓷真品去哪？",
      "a": "慈溪上林湖越窑国家考古遗址公园与青瓷博物馆，可预约参观并体验青瓷拉坯研学。",
      "landmark": "上林湖越窑青瓷博物馆"
    }
  ],

  "transform_engines": [
    {
      "id": 1,
      "name": "器物文创",
      "subtitle": "让「器」走出展柜、走进生活",
      "items": [
        "复刻食器：越窑秘色瓷、龙泉青瓷复刻餐具/茶具/糕点礼盒",
        "纹样再造：青铜云雷纹、水波纹、莲瓣纹融入现代餐具设计",
        "文创周边：古画食器文创盲盒、书签、摆件、冰箱贴"
      ],
      "landing": "博物馆文创商店、妙物电商、老字号×博物馆联名款"
    },
    {
      "id": 2,
      "name": "国潮食品",
      "subtitle": "让「味」带上文化包装",
      "items": [
        "国潮礼盒：定胜糕、龙井茶点的国潮礼盒——古画＋食器元素做包装",
        "节气食养：依吴越时令推出「二十四节气江南食养」产品线",
        "地标认证：非遗糕点「可溯源」地标认证标识"
      ],
      "landing": "电商、伴手礼、节庆营销"
    },
    {
      "id": 3,
      "name": "数字体验",
      "subtitle": "让「时空」在线可感",
      "items": [
        "AR古画食宴：扫描礼盒/明信片，桌面浮现宋代古画宴席",
        "数字藏品：秘色瓷、青铜纹样「数字典藏」",
        "AI/VR：AI食匠语音讲解、VR/全息「时空食宴」线上展览"
      ],
      "landing": "妙物AI、小程序、App、线下扫码"
    },
    {
      "id": 4,
      "name": "文旅沉浸",
      "subtitle": "让「文化」变成体验",
      "items": [
        "画中宴：「画中宴」沉浸式古法宴席——按时代复原食器与菜品",
        "体验研学：青瓷/紫砂/漆器拉坯与制作体验营",
        "研学路线：「食脉研学路线」一程串联"
      ],
      "landing": "预约票务、研学营、旅行社打包"
    },
    {
      "id": 5,
      "name": "IP与传播",
      "subtitle": "让「食脉」长成可运营的IP",
      "items": [
        "角色IP：「画中食匠」角色IP养成——AI虚拟讲解员＋表情包",
        "数字护照：「食脉地标数字护照」集章打卡",
        "内容传播：UGC晒单、KOL探店、节庆话题"
      ],
      "landing": "妙物互动组件、社媒、会员体系、本地生活导流"
    }
  ],

  "values": [
    {"title": "补全文脉闭环", "desc": "让吴越7000年文明从历史、文物、思想、艺术，延伸至生活烟火、饮食文脉。"},
    {"title": "强化交互特色", "desc": "「古画＋美食＋食器＋地标＋时空轴＋AI互动」全网独有的吴越文化专题。"},
    {"title": "落地文旅引流", "desc": "「看画→打卡→到店/进馆」一键闭环，为线下餐饮、博物馆、非遗工坊直接导流。"},
    {"title": "驱动产品升级", "desc": "文创、国潮、数字、研学、IP五条转化引擎，让文化基因驱动产品升级。"}
  ]
}